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View detailsBuffer
Schedule social posts across channels with an AI assistant on every plan.
Buffer is a social media scheduling tool for planning, publishing, and analysing posts on Instagram, Facebook, X, LinkedIn, TikTok, and more. You write once, tailor the post per channel, and Buffer publishes on schedule. An AI assistant writes captions and suggests post ideas, and it is included on every plan, including free.
The free plan covers 3 channels and 10 scheduled posts, which suits a single creator. Essentials at $6 per channel a month adds unlimited scheduling and analytics, and Team at $12 per channel a month adds collaboration and approvals.
Buffer is simpler than Hootsuite or Sprout Social and cheaper for small teams, but the per-channel pricing means a business active on six channels pays for six. For one to three channels it is one of the best-value schedulers available.
Key Features
- Schedule posts across 6+ social networks
- AI assistant for captions and ideas on all plans
- Analytics and reporting
- Link in bio tool
- Team approvals and collaboration
- Engagement inbox for comments
Pricing
| Plan | Price | Details |
|---|---|---|
| Free | $0 | 3 channels, 10 scheduled posts, and the AI assistant. |
| Essentials | $6/channel/mo | Per channel; unlimited scheduling, analytics, and engagement tools. |
| Team | $12/channel/mo | Per channel; adds team collaboration and approval workflows. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Best for: small teams and creators who schedule social posts across a few channels.
Popular with: Marketers, Business Owners, Video Creators
Popular with: Marketers, Business Owners, Video Creators
Pros and Cons
✓ Pros
- AI assistant included even on the free plan
- Simple and quick to learn
- Good value for 1-3 channels
- Clean analytics
✗ Cons
- Billed per channel, so many channels add up
- Analytics are basic on the free plan
- No free plan for advanced scheduling features
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